The Core MMASS™ framework
With my global sales experience and the feedback of sales professionals,
I created the Core MMASS™ framework (Motivations, Mindsets, Attitudes, Skills, Solutions)
for sales managers and sales representatives to be empowered to success in a 3-step process:
Coach your sales teams to success with
the Core MMASS™ framework
THE MAIN PROBLEM?
"More than a lack of investment, it is often the lack of training and resources for
sales managers to coach their team that hurts companies the most."
THE IMPACTS?
Sales Managers have a huge impact on their team's performance.
Unfortunately, they are often the less trained and equipped to lead their team to success!
This lack of resources put them, their team and your customers at risk:
Low or average sales performance
Increased time to "top performance"
High sales managers and reps attrition
Low customers' satisfaction
...
THE ANSWER
If the above resonates with you and you want to bridge the gap for your sales teams to thrive,
I have solution for you
Take your company Nuclear Sales Success in your hands with
The Core MMASS™ framework, combining sales coaching training with assessment and management tools, enhances the critical collaboration between sales leaders, sales managers (cross-functional managers) and sales representatives to achieve an optimal sales performance.
Optimal sales performance is reached when Motivations, Mindsets, Attitudes, Skills, Solutions (also called "MMASS success factors") are OPTIMIZED and ALIGNED within each step of the sales cycle. Understanding their individual and collective dynamics gives clear insights on pragmatic ways to lead sales professionals to success.
After Core MMASS™ workshops, sales managers have the ability to assess their team and build specific action plans to manage them to success.
SALES LEADERS
(General Managers, Sales VPs...)
"Unshared Vision"
"What are the sales "profiles"
for the company to win?"
The Core MMASS™ framework is
"Your MAP showing the way"
"Clear Strategic Vision"
Clarity on the sales force changes
and adjustments to operate
SUPPORTING MANAGERS
(Sales, Sol. Consult., Services, training...)
"Misaligned Sales Enablement"
"What sales needs and challenges
to focus on to enable sales teams?"
The CORE MMASS™ framework is
"Your COMMON LANGUAGE to build the path"
"Efficient Sales Enablement"
Efficient strengths and gaps assessment
to set up specific action plans
SALES REPS and MANAGERS
(Sales Mgrs. and Sales Reps)
"Inconsistent Execution"
"What is the best way to implement
change and manage sales execution?"
The CORE MMASS™ framework is
"Your COMPASS guiding to success"
"Effective Sales Execution"
Effective way to implement change and
manage execution on the field
BUSINESS CHALLENGES & Core MMASS™ BENEFITS
Core MMASS™ transformation
"ONE aligned team with ONE framework to empower sales reps to their OPTIMAL performance"
Core MMASS™
for Leaders
SHARE YOUR VISION
1-day workshop
for Sales Leaders
(General Mgrs., sales VPs...)
HOW TO?
-
Strategize with the Core MMASS
-
Set your team Current & Future states
-
Identify key sales team adjustments
-
Communicate your vision to success
Core MMASS™
for Managers
ENABLE SALES REPS
2-day workshop
for Supporting Managers
(Sales, sol. consult., services, training)
HOW TO?
-
Enable with the Core MMASS
-
Assess sales reps strengths/gaps
-
Identify resources/investments needs
-
Set up action plans to empower reps
Core MMASS™
for Sales Reps
MANAGE SALES EXECUTION
2-day workshop
for Sales Mgrs. & their team
(Sales Mgrs. and sales reps)
HOW TO?
-
Execute with the Core MMASS
-
Align on sales action plans to deliver
-
Collaborate with transparency
-
Manage sales reps' execution/growth
Services: Workshops
Coaching sales to success
About Thierry Coulibaly
A Global Sales Leader, a Scientist, a System Thinker passionate about boosting sales team's performance
I am a Founder and Sales Consultant helping sales organizations coach their sales teams to outstanding sales results.
My 20-year global sales experience, scientific background (Masters’ degree in physiology and molecular biology) and passion for psychology have been the key elements of my success and the top performance of the people I have the privilege to work with!
By combining these disciplines, that are closer than you might think, I developed the Core MMASS™ framework to empower sales leaders in the assessment and active support of their sales representatives...to their Nuclear Sales Success!
Testimonials
Since joining sales in 2020, the training, guidance, and mentorship from Thierry has greatly impacted both my professional career and personal life.
His expert guidance and strategic insights have enabled me to consistently surpass my goals, earning a spot in the President's Club three out of the last five years.
His transformational mentorship has provided me with the skills, framework and confidence necessary to excel in a competitive sales environment and to recently advance into sales management.
Thank you Thierry.
#iamnuclearsuccess
PJ Massey - Global accounts Sales Manager
(Global technology company)
"I am amazed at Thierry's ability to find the right balance between motivation, mindset transformation and sales techniques to empower people.
Without an extensive experience in sales, I hugely benefited from his practical knowledge to handle critical sales conversations at work."
Arnaud Auger - Innovation Director
(VC Firm, US)
"As a clinical psychologist, I had the privilege of conducting a psychological assessment for Thierry Coulibaly.
This evaluation highlighted an exceptional combination of cognitive, emotional, and creative strengths that make him uniquely capable of empowering others and driving positive transformation.
Thierry's cognitive intelligence is remarkably high (Top 7%), with outstanding verbal comprehension (Top 5%), enabling him to articulate complex ideas with clarity and align diverse perspectives effortlessly.
His Emotional Quotient (EQ) is at a very superior level (Top 2%), reflecting an extraordinary ability to understand and manage emotions, fostering empathy, trust, and inspiring leadership.
His creative intelligence is truly exceptional (Top 0.3%), allowing him to generate innovative solutions and pioneer transformative frameworks.
These remarkable qualities—combined with his resilience, intrinsic motivation, and dedication to others—position Thierry as a visionary leader who fosters collaboration and profoundly supports others in their transformation journeys."
Luc Martrenchar - Clinical Psychologist
(Paris, France)
Frequently Asked Questions
The simple answer is "No".
It is not meant to replace any sales methodology and process that might work for you. The framework helps you holistically assess the efficiency of your current (or the need for missing) "assets" in the areas of Motivations, Mindsets, Attitudes, Skills and Solutions. Sales methodologies and processes fall into the "Skills" category. Having strong sales skills is necessary but not enough to reach an optimal sales performance!
Here are some examples of other "assets":
CRM or prospecting tools (Solutions), Incentive plans or internal sales contests (Motivations), External motivational speakers or "Mindset Awareness" trainings (Mindsets), Sales shadowing (Attitudes)...the list goes on.
After an assessment of your sales reps with the framework, you will be able to identify where to focus and invest time and resources to improve their performance.
The core MMASS framework is the ideal solution for sales organizations willing to get a better alignment leveraging a common frame to work together. It brings sales transparency, efficiency, accountability and effectiveness.
Each key role in the organization can leverage the Core MMASS framework from their specific roles and perspective:
MACRO perspective - "The MAP": Leaders, based on their vision, can assess sales teams and give directions regarding the changes needed at a company level.
META perspective - "The Common Language": Managers can assess and make operational decisions/investments to support their action plans at a team level.
MICRO perspective - "The Compass": Sales Managers and Sales Rep can work together on the field making the adjustments to success at a rep level.
No, it isn't.
The Core MMASS framework is agnostic. You can input the pieces information related to your business.
I build it to be:
- With the key success factors covering the 3 main steps of the sales cycle, "structured enough" to bring some consistency across the board.
- With my experience selling transactional (copiers) and strategic solutions (ERP), "flexible enough" to adjust to any sales organization.The workshops are the solid foundations you need to optimize your resources and thrive. If some additional support is needed from me, I can provide additional services (to be discussed).
Nuclear Success LLC
Thierry Coulibaly - Founder & CEO
San Francisco, CA
Email: Thierry@nuclearsuccess.com
Phone: (415) 265-5472
© 2025 by Nuclear Success LLC.