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The Core MMASS™ framework 

With my global sales experience and the feedback of sales professionals,

I created the Core MMASS™ framework (Motivations, Mindsets, Attitudes, Skills, Solutions

for sales managers and sales representatives to be empowered to success in a 3-step process:

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Coach your sales teams to success with
the Core MMASS™ framework 

THE MAIN PROBLEM?

"More than a lack of investment, it is often the lack of training and resources for

sales managers to coach their team that hurts companies the most."

THE IMPACTS?

Sales Managers have a huge impact on their team's performance.

Unfortunately, they are often the less trained and equipped to lead their team to success!

This lack of resources put them, their team and your customers at risk:

Low or average sales performance

Increased time to "top performance"

 High sales managers and reps attrition

Low customers' satisfaction

...

THE ANSWER

If the above resonates with you and you want to bridge the gap for your sales teams to thrive,

I have solution for you

Take your company Nuclear Sales Success in your hands with

Thierry Coulibaly

The Core MMASS™ framework, combining sales coaching training with assessment and management tools, enhances the critical collaboration between sales leaders, sales managers (cross-functional managers) and sales representatives to achieve an optimal sales performance.​

Optimal sales performance is reached when Motivations, Mindsets, Attitudes, Skills, Solutions (also called "MMASS success factors") are OPTIMIZED and ALIGNED within each step of the sales cycle. Understanding their individual and collective dynamics gives clear insights on pragmatic ways to lead sales professionals to success.

After Core MMASS workshops, sales managers have the ability to assess their team and build specific action plans to manage them to success.

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City View

SALES LEADERS

(General Managers, Sales VPs...)

"Unshared Vision"

Unsared vision

"What are the sales "profiles" 

for the company to win?" 

The Core MMASS™ framework is

"Your MAP showing the way"

"Clear Strategic Vision"

Clear strategic vision

Clarity on the sales force changes

and adjustments to operate

SUPPORTING MANAGERS

(Sales, Sol. Consult., Services, training...)

"Misaligned Sales Enablement"

Misaligned sales enablement

"What sales needs and challenges

to focus on to enable sales teams?"

The CORE MMASS™ framework is

 "Your COMMON LANGUAGE to build the path" 

"Efficient Sales Enablement"

Efficient sales enablement

Efficient strengths and gaps assessment

to set up specific action plans

SALES REPS and MANAGERS

(Sales Mgrs. and Sales Reps)

"Inconsistent Execution"

Inconsistent execution

"What is the best way to implement

change and manage sales execution?"

The CORE MMASS™ framework is

"Your COMPASS guiding to success"

"Effective Sales Execution"

Effective sales execution

Effective way to implement change and

manage execution on the field

BUSINESS CHALLENGES & Core MMASS™ BENEFITS
 
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Core MMASS™ transformation
"ONE aligned team with ONE framework to empower sales reps to their OPTIMAL performance" 
Business Conference
Core MMASS™ 
for Leaders

SHARE YOUR VISION

1-day workshop

for Sales Leaders

(General Mgrs., sales VPs...)​

​HOW TO?

  1. Strategize with the Core MMASS 

  2. Set your team Current & Future states

  3. Identify key sales team adjustments  

  4. Communicate your vision to success

Core MMASS™ 
for Managers

ENABLE SALES REPS

2-day workshop

for Supporting Managers

(Sales, sol. consult., services, training)

HOW TO?

  1. Enable with the Core MMASS 

  2. Assess sales reps strengths/gaps

  3. Identify resources/investments needs

  4. Set up action plans to empower reps

Core MMASS™ 
for Sales Reps

MANAGE SALES EXECUTION

2-day workshop

for Sales Mgrs. & their team

(Sales Mgrs. and sales reps)​

HOW TO?

  1. Execute with the Core MMASS 

  2. Align on sales action plans to deliver

  3. Collaborate with transparency

  4. Manage sales reps' execution/growth

ServicesWorkshops

Coaching sales to success

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About Thierry Coulibaly
Thierry Coulibaly

A Global Sales Leader, a Scientist, a System Thinker passionate about boosting sales team's performance

 

I am a Founder and Sales Consultant helping sales organizations coach their sales teams to outstanding sales results.

 

My 20-year global sales experience, scientific background (Masters’ degree in physiology and molecular biology) and passion for psychology have been the key elements of my success and the top performance of the people I have the privilege to work with! 

By combining these disciplines, that are closer than you might think, I developed the Core MMASS™ framework to empower sales leaders in the assessment and active support of their sales representatives...to their Nuclear Sales Success!

Sales and sciences
Testimonials

Since joining sales in 2020, the training, guidance, and mentorship from Thierry has greatly impacted both my professional career and personal life.

His expert guidance and strategic insights have enabled me to consistently surpass my goals, earning a spot in the President's Club three out of the last five years.

His transformational mentorship has provided me with the skills, framework and confidence necessary to excel in a competitive sales environment and to recently advance into sales management.

Thank you Thierry.

#iamnuclearsuccess

PJ Massey - Global accounts Sales Manager

(Global technology company)

"I am amazed at Thierry's ability to find the right balance between motivation, mindset transformation and sales techniques to empower people.

Without an extensive experience in sales, I hugely benefited from his practical knowledge to handle critical sales conversations at work."

Arnaud Auger - Innovation Director

(VC Firm, US)

"As a clinical psychologist, I had the privilege of conducting a psychological assessment for Thierry Coulibaly.

This evaluation highlighted an exceptional combination of cognitive, emotional, and creative strengths that make him uniquely capable of empowering others and driving positive transformation.

Thierry's cognitive intelligence is remarkably high (Top 7%), with outstanding verbal comprehension (Top 5%), enabling him to articulate complex ideas with clarity and align diverse perspectives effortlessly.

His Emotional Quotient (EQ) is at a very superior level (Top 2%), reflecting an extraordinary ability to understand and manage emotions, fostering empathy, trust, and inspiring leadership.

His creative intelligence is truly exceptional (Top 0.3%), allowing him to generate innovative solutions and pioneer transformative frameworks.

These remarkable qualities—combined with his resilience, intrinsic motivation, and dedication to others—position Thierry as a visionary leader who fosters collaboration and profoundly supports others in their transformation journeys."

Luc Martrenchar - Clinical Psychologist

(Paris, France)

Frequently Asked Questions
  • The simple answer is "No".

    It is not meant to replace any sales methodology and process that might work for you. The framework helps you holistically assess the efficiency of your current (or the need for missing) "assets" in the areas of Motivations, Mindsets, Attitudes, Skills and Solutions. Sales methodologies and processes fall into the "Skills" category. Having strong sales skills is necessary but not enough to reach an optimal sales performance!

    Here are some examples of other "assets":

    CRM or prospecting tools (Solutions), Incentive plans or internal sales contests (Motivations), External motivational speakers or "Mindset Awareness" trainings (Mindsets), Sales shadowing (Attitudes)...the list goes on.


    After an assessment of your sales reps with the framework, you will be able to identify where to focus and invest time and resources to improve their performance.
     

  • The core MMASS framework is the ideal solution for sales organizations willing to get a better alignment leveraging a common frame to work together. It brings sales transparency, efficiency, accountability and effectiveness.

    Each key role in the organization can leverage the Core MMASS framework from their specific roles and perspective:

    MACRO perspective - "The MAP": Leaders, based on their vision, can assess sales teams and give directions regarding the changes needed at a company level.

    META perspective - "The Common Language": Managers can assess and make operational decisions/investments to support their action plans at a team level.

    MICRO perspective - "The Compass": Sales Managers and Sales Rep can work together on the field making the adjustments to success at a rep level.

  • No, it isn't.

    The Core MMASS framework is agnostic. You can input the pieces information related to your business.

    I build it to be:
    - With the key success factors covering the 3 main steps of the sales cycle, "structured enough" to bring some consistency across the board.
    - With my experience selling transactional (copiers) and strategic solutions (ERP), "flexible enough" to adjust to any sales organization. 

  • The workshops are the solid foundations you need to optimize your resources and thrive. If some additional support is needed from me, I can provide additional services (to be discussed).

Nuclear Success LLC

Thierry Coulibaly - Founder & CEO

San Francisco, CA

Email: Thierry@nuclearsuccess.com

Phone: (415) 265-5472

  • LinkedIn

Please fill out the form. I will send you a link to my calendar.

© 2025 by Nuclear Success LLC. 

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