THE OUTCOME
Sales Managers are empowered with:
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A clear understanding of the key sales success factors.
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Tools to assess sales reps strengths and areas for improvement.
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Insights to build action plans to manage their sales reps' growth.
The framework doesn't just train managers, it transforms companies into systematic "talent development machines" consistently improving your reps performance.
Leveraging my 20-year global sales experience, I created the Core MMASS™ framework
(Motivations, Mindsets, Attitudes, Skills, Solutions).
It is the only system that assesses hard and soft skills in dynamic combination.
This unique approach helps sales managers lead their team to success in a 3-step process:
Empower your Sales Managers
to coach their teams to success
THE PROBLEM
Sales Managers are not enough trained and equipped to lead their teams to success.
They usually can see WHAT happens when performance varies but
they have no systematic way to understand WHY or replicate success patterns.
THE IMPACTS
The lack of appropriate resources for your managers can create the following issues:
Top reps becoming struggling managers
Unpredictable performance across teams
Inability to replicate your best reps' success
High turnover among reps and managers
Massive training investments with low ROI
THE SOLUTION
While everyone focuses on 'hard skills' (sales methodologies and product trainings),
'soft skills' (motivation, mindset, attitude) determine whether reps actually execute.
SALES LEADERS
(General Managers, Sales VPs...)
"Unshared vision"
"Vision of the 'ideal sales
profiles' to win not shared"
The Core MMASS™ framework is
"Your COMPASS setting the direction"
"Clear strategic vision"
"Clarity on the 'ideal sales profiles'
and adjustments to make"
SALES MANAGERS
(Sales Managers)
"Inefficient sales management"
"Lack of common knowledge and
ways to manage sales teams"
The CORE MMASS™ framework is
"Your MAP building the path"
"Efficient sales management"
"Systematic sales assessment and coaching plans to lead to success"
SALES TEAMS
(Sales Managers and their teams)
"Inconsistent execution"
"Inconsistent sales coaching
plans across the company"
The CORE MMASS™ framework is
"Your GUIDE leading on the field"
"Effective sales execution"
"Aligned and transparent coaching
plans to manage sales reps"
BUSINESS CHALLENGES & Core MMASS™ BENEFITS
THE CORE MMASS™ FRAMEWORK
My Core MMASS™ framework is a system that helps assess Motivations, Mindsets, Attitudes, Skills, Solutions ("Success Factors") in combination.
Understanding these success factors dynamics gives clear insights on pragmatic ways to OPTIMIZED and ALIGNED them to success.
Through sales workshops, I train and equip sales managers with a systematic approach and tools to coach their teams to top performance.
Core MMASS™
for Leaders
SHARE YOUR VISION
Workshop
for Sales Leaders
(Sales VPs and Directors)
HOW TO?
-
Strategize with the Core MMASS
-
Set your team Current & Future states
-
Identify key sales teams' adjustments
-
Communicate your vision to success
Core MMASS™
for Sales Managers
ENABLE SALES REPS
Workshop
for Sales Managers
(Sales Directors and Managers)
HOW TO?
-
Manage with the Core MMASS
-
Assess sales reps strengths/gaps
-
Identify resources/investments needs
-
Set up action plans to coach reps
Core MMASS™
for Sales Teams
MANAGE SALES EXECUTION
Training
for Sales Managers & their teams
(Sales Managers and reps)
HOW TO?
-
Execute with the Core MMASS
-
Align on sales action plans to deliver
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Collaborate with transparency
-
Manage sales reps' execution/growth
Services: Workshops and trainings
Coaching sales to success
About Thierry Coulibaly
A Global Sales Leader, a Scientist, a System Thinker passionate about boosting sales team's performance
I am a Founder and Sales Consultant helping sales organizations coach their sales teams to outstanding sales results.
My 20-year global sales experience, scientific background (Masters’ degree in physiology and molecular biology) and passion for psychology have been the key elements of my success and the top performance of the people I have the privilege to work with.
By combining these disciplines, that are closer than you might think, I developed the Core MMASS™ framework to empower sales leaders in the assessment and active support of their sales representatives...to their Nuclear Sales Success!
Testimonials
Since joining sales in 2020, the training, guidance, and mentorship from Thierry has greatly impacted both my professional career and personal life.
His expert guidance and strategic insights have enabled me to consistently surpass my goals, earning a spot in the President's Club three out of the last five years.
His transformational mentorship has provided me with the skills, framework and confidence necessary to excel in a competitive sales environment and to recently advance into sales management.
Thank you Thierry.
#iamnuclearsuccess
PJ Massey - Global accounts Sales Manager
(Global technology company)
"I am amazed at Thierry's ability to find the right balance between motivation, mindset transformation and sales techniques to empower people.
Without an extensive experience in sales, I hugely benefited from his practical knowledge to handle critical sales conversations at work."
Arnaud Auger - Innovation Director
(VC Firm, US)
"As a clinical psychologist, I had the privilege of conducting a psychological assessment for Thierry Coulibaly.
This evaluation highlighted an exceptional combination of cognitive, emotional, and creative strengths that make him uniquely capable of empowering others and driving positive transformation.
Thierry's cognitive intelligence is remarkably high (Top 7%), with outstanding verbal comprehension (Top 5%), enabling him to articulate complex ideas with clarity and align diverse perspectives effortlessly.
His Emotional Quotient (EQ) is at a very superior level (Top 2%), reflecting an extraordinary ability to understand and manage emotions, fostering empathy, trust, and inspiring leadership.
His creative intelligence is truly exceptional (Top 0.3%), allowing him to generate innovative solutions and pioneer transformative frameworks.
These remarkable qualities—combined with his resilience, intrinsic motivation, and dedication to others—position Thierry as a visionary leader who fosters collaboration and profoundly supports others in their transformation journeys."
Luc Martrenchar - Clinical Psychologist
(Paris, France)
Frequently Asked Questions
The simple answer is "No".
It is not meant to replace any sales methodology and process that might work for you. The framework helps you holistically assess the efficiency of your current (or the need for missing) "assets" in the areas of Motivations, Mindsets, Attitudes, Skills and Solutions. Sales methodologies and processes fall into the "Skills" category. Having strong sales skills is necessary but not enough to reach an optimal sales performance!
Here are some examples of other "assets":
CRM or prospecting tools (Solutions), Incentive plans or internal sales contests (Motivations), External motivational speakers or "Mindset Awareness" trainings (Mindsets), Sales shadowing (Attitudes)...the list goes on.
After an assessment of your sales reps with the framework, you will be able to identify where to focus and invest time and resources to improve their performance.
The core MMASS framework is the ideal solution for sales organizations willing to get a better sales alignment leveraging a common frame to work together. It brings transparency, efficiency, accountability and effectiveness.
Each key role in the organization can leverage the Core MMASS framework from their specific roles and perspective:
MACRO perspective - "The Compass": Sales leaders can assess sales teams and give directions regarding the changes needed at a company level.
META perspective - "The Map": Sales managers can assess and make operational decisions/investments to support their action plans at a team level.
MICRO perspective - "The Guide": Sales Managers and Sales Rep can work together on the field making the adjustments to success at a rep level.
No, it isn't.
The Core MMASS framework is agnostic. You can input the pieces information related to your business.
I build it to be:
- With the key success factors covering the 3 main steps of the sales cycle, "structured enough" to bring some consistency across the board.
- With my experience selling transactional (copiers) and strategic solutions (ERP), "flexible enough" to adjust to any sales organization.The workshops are the solid foundations you need to optimize your resources and thrive. If some additional support is needed from me, I can provide additional services (to be discussed).
Nuclear Success LLC
Thierry Coulibaly - Founder & CEO
San Francisco, CA
Email: Thierry@nuclearsuccess.com
Phone: (415) 265-5472
© 2025 by Nuclear Success LLC.